Friday, August 28, 2020

The Relationship Between Customer Satisfaction And Organisational Profitability Finance Essay

The Relationship Between Customer Satisfaction And Organizational Profitability Finance Essay It is verifiable truth that the objective of any association is to address the issues and the necessities of its partners. Fulfilling this need won't just guarantee the endurance of the association yet additionally permit it to prosper. Among the few partners, clients are attempted to be one of the most significant partners as no association can endure and prevail without them. In like manner, advertisers underline on research in the territory of customer conduct and especially social expectation. Information on purchaser conduct will go far in guaranteeing powerful advertising approaches towards the enthusiasm of clients which will in the end encourages positive client demeanor towards the associations. All the more particularly, since client social expectation is a solid sign of his real conduct. 2. Because of money related part progression in Sri Lanka in the 1979, the financial division encountered a blast. Low section prerequisites, for example, capital of Rs 10 million by the administrative position and the high premiums that could be earned through remote trade business prompted the snappy passage by new players into the worthwhile financial industry. In Sri Lanka between the time of 1979 to 2011 the quantity of business banks rose from 11 to 32 (Central Bank of Sri Lanka-CBSL)Â [6]Â 3. The financial business is profoundly serious, with banks contending among one another; yet in addition with non-banks and other budgetary organizations (Hull, 2002)â [7]â . Most bank item advancements are anything but difficult to copy and when banks offer about indistinguishable types of assistance, they can just separate themselves based on cost and quality. Thusly, client maintenance is conceivably a successful device that banks can use to increase a key favorable position and make due in todays ever-expanding banking serious condition. Most of Sri Lankan business banks are claims by Sri Lanka Banking organizations and the States and they are very little differentiated as far as the items and administrations they offer. In this way practically all banks are offered practically indistinguishable items to their clients. Mendzela, was of the view that it means that bank arriving at the development period of the item lifecycle and has become commoditized. One vital center that banks can actualize to stay serious is hold the same number of clients as possibleâ [8]â . 4. As talked about before, money related area has indicated extraordinary development after deregulation in Sri Lanka. The Sri Lankan money related markets have encountered extreme changes after monetary advancement during 1979 and that incites rivalry among budgetary establishments particularly in banking division. This opposition prompts the presentation of client arranged items in the market to meet the desires for clients. Fulfillment is a multidimensional develop which has been conceptualized as an essential for building connections and is commonly portrayed as the full gathering of ones desires (Oliver, 1980). 5. The most noteworthy pattern, applicable to all ventures, which portrays in 21st century, is extreme rivalry between organizations. In current operational condition, characterized by consistent change and vulnerability, associations are compelled to look for better approaches to accomplish the upper hand. This is especially valid for money related administrations industry where deregulation has gotten an impressive decision for clients fulfilling their necessities. Banks have high budgetary influence capital structure, where clients bank stores are considered as a bank obligation. In this way, client turnover may result in reducing overall revenue as well as in budgetary administrations supplier presence. Aside from that, dedication and fulfillment bringing about changing to another money related administrations supplier might be utilized as an upper hand for securing new piece of the overall industry alluring buyers of the contender. 6. Consumer loyalty has become fascinating apparatus for business manages an account with the opposition and it has become a training to keep client fulfilled by banks, as fulfilled clients will upgrade client reliability towards their banks which will at last improve banks execution and productivity. The significance of consumer loyalty can't be excused on the grounds that upbeat clients resemble free publicizing. Huge numbers of us have known about the current pattern for organizations to turn out to be exceptionally client driven, that is to put the client at the focal point of our business as far as our techniques, activities and procedures. For a large portion of us, old realities despite everything hold well, all things being equal simpler and more productive to offer to existing clients than to discover new ones. By and by, associations are progressively setting themselves procedures to quantify and guarantee client maintenance, and charging their staff to be more client cente red and administration situated. BACK GROUND OF THE STUDY 7. As indicated by Central Bank of Sri Lanka the general execution of Licensed Commercial Banks (LCBs) stayed solid because of improved benefit and the fortifying of their capital position. The exercises of LCBs extended at a moderate pace in the primary portion of 2010. Complete resources of the LCBs extended by Rs. 139 billion or 5.5 percent because of a development in loaning exercises combined with an expansion in interest in government protections and the values advertise. In the mean time, stores expanded by four percent or Rs. 74 billion as against 9 percent in the earlier year because of the lower loan fees that won in the market during the periodâ [9]â . 8. As referenced before, banking division has demonstrated uncommon development after deregulation in Sri Lanka. Sri Lankan budgetary markets experienced radical changes after advancement during mid 1979 that incites extreme rivalry among money related organizations particularly in banking area. This opposition prompts the presentation of client orientedd items in the market to meet the desires for clients. 9. As indicated by the Fitch Ratings (2012)â [10]â , Sri Lankan financial part is focused and commanded by open area banks that represented about portion of division resources at end of 2010. The six huge banks recognized as Systemically Important Banks (SIB)Â [11]Â accounted for 64 percent of segment resources at end of 2010. They are Bank of Ceylon,Commercial Bank, Hatton National Bank, Peoples Bank, Sampath Bank and Seylan Bank. Fitch evaluations has additionally called attention to that the Sri Lankan financial framework encountered a solid upswing in productivity in 2010, with ROA expanding to 1.8 percent, fundamentally over the 1.1 percent normal in 2000-2009, to a great extent because of a decrease in credit costs. Be that as it may, productivity diminished in 2011, with the segment posting a ROA of 1.6 percent, to a great extent because of the compression in net intrigue edges (NIMs) with increasing rivalry. 10. Almazari(2011)â [12]â was of the view that monetary presentation of a bank is its arrival on venture, return on resources, esteem increases and net resources estimation of a bank assesses how the bank has utilized it advantages for create income. Further Almazari has called attention to that all out resources of a bank likewise help to assess how well a bank is utilizing its assets to make a benefit. All out resources of business banks in Sri Lanka for the periods 2007-2011 is given beneath. The cutting edge business world has extended and rivalry has been made among organizations dependent on the benefit. Money related administrations and help gave by the financial area in Sri Lanka is at the top. These banks give offices not exclusively to normal individuals yet additionally for specialists. Consumer loyalty assumes an essential job in any effective business association in todays business procedure. To go ahead through this business banks need to rival each other to accomplish their objectives, while satisfying the essential necessities to fulfill their clients. At the earliest reference point, the principle reason for building up banks were to give advantage for chosen rich individuals, yet at present, all degrees of individuals are profited and acquired the administrations from banks which have being extended everywhere throughout the nation. The current financial industry in everywhere throughout the world is experiencing tempestuous occasions. In Sri Lanka with the bringing down of passage hindrances and obscuring product offerings of banks and non-banks since the money related part changes, banks are working progressively under serious weights. This circumstance has made banks to keep up steadfast client base for singular banks. So as to keep up a reliable client base and improve their market and benefit positions, practically all the banks are coordinating their techniques towards expanding consumer loyalty and devotion through improved assistance quality. In the present serious Sri Lankan financial setting, described by quick change and progressively advanced clients, it has become significant that banks in Sri Lanka also to decide the administration quality variables which are appropriate to the clients choice procedure. Thusly the current issue for the financial business in Sri Lanka is to decide the dimensionality of client view of administration quality. This is in such a case that administration quality measurements can be distinguished, bank ought to have the option to improve the conveyance of client impression of value during the administration procedure and have more noteworthy power over the general result. Corresponding to client faithfulness all banks in Sri Lanka has embraced different projects to keep clients fulfilled yet as indicated by conversation completed before, open residential banks are performing better than the legislature claimed banks in the nation. 12. Essentially, Banks Profitability is estimated with two significant proportions that of Return on Average Assets and Return on Average Equity. Profit for Average Assets and Return on Average Equity of five enormous business banks are for the p

Saturday, August 22, 2020

Nepal Essay -- Nepal Economy Culture Essays

Nepal Regardless of nine improvement plans spreading over five decades, Nepal stays one of the world’s most unfortunate nations. Nepal’s underdevelopment is an aftereffect of the recorded impacts of inconsistent appropriation of advantages and social and monetary status among various gatherings, and impacts of late advancement endeavors that have produced further evil salary and resources dispersion. Understanding Nepal’s underdevelopment has gotten especially squeezing considering the Maoist uprising that started in 1996. Notwithstanding the passings of in excess of 6,000 regular citizens, shakiness has caused financial stagnation, debilitated remote speculation, and forestalled the development of the hydropower and the travel industry enterprises. Nepal’s future relies upon a comprehension of how its foundations have made imbalance, and how it will react to the requirement for institutional change. Socially, Nepal is a male centric and various leveled society. Position is significant in the world’s just Hindu country. Sex, ethnicity, land possession, and area are likewise truly significant social determinants. Nepal’s history and geology have added to the propagation of these social qualities. Generally, Nepal has been extremely confined. Arranged among China and India, it is divided by the Himalayas. The nation is partitioned into three groups running from east to west †the Himalayas uttermost north, the level and dry Terai in the South, and the center slopes sandwiched in the middle. Outrageous contrasts in geology, and an absence of roadways and productive transportation, have implied that networks would in general stay segregated and particular, firmly connected to conventional social practices and standards. Industry has been delayed to change this, as most Nepalese depend upo... ...toward the back Nepal, respondents revealed that â€Å"society doesn't perceive the value of physical work in farming; it urges individuals to incline toward relaxation over work, and considers attempting to be as having a place with the lower classes. Up until now, outside supported ventures have not had the option to adjust people’s mentalities towards physical work by giving exchange examples† (Shrestha, 41). Indeed, even as improvement endeavors increment, provincial individuals doubtful of misuse, and discouraged by advancement disappointments, are becoming more diligently to reach. Nepal’s political emergency is a reaction to social imbalances expanded and solidified by ongoing turn of events. Future advancement will require radical change: redistribution of assets and expanded country improvement, debilitating of customary force structures, expanded access to and straightforwardness in government, and autonomy from outside interests.

Friday, August 21, 2020

The Forlorn Loves in James Joyces novel, Ulysses Essay -- Joyce Ulyss

The Forlorn Loves in Joyce's epic, Ulysses Greek has words for four sorts of affection: agape, or profound love; storge, or familial love; the adoration between companions, or philia; and sexual love, the natural eros. Each of the four figure in Joyce's tale Ulysses, yet all in the long run sidestep the two male heroes, Stephen Dedalus and Leopold Bloom: Ulysses demonstrates eventually to be an affection less work. Â â â â â â â â â â â Agape - otherworldly love, the magnanimous love among coreligionists or among Man and God - appears to be certain to show up, given Ulysses' heroes' experiences and the host of Christian images that rush about them. However Stephen Dedalus is torn with question in his Catholicism, and we find over the span of the novel that Bloom disavowed his Judaism, first to change over to Protestantism with his dad and afterward, advantageously, to change over to Catholicism to wed Molly: both have tumbled from their unique confidence. Inside two sections of Ulysses' initial we see a fake Mass - Introibo advertisement altare Dei (p. 3) - and hear the sneaking Stephen derisively called a dreadful jesuit by ridiculing Mulligan. Stephen is unquestionably no beneficiary of agape here! Curiously, Simon Dedalus recognizes Mulligan as Stephen's fidus Achates (p. 73), a looking Virgil picture to set Stephen up as pius Aeneas, devout Aeneas, Virgil's saint of appropriate conduct to divine beings and men. Be that as it may, as we see, home-taking, ever-scoffing Mulligan is no more fidus than whoring, tipsy Stephen is pius. Â â â â â â â â â â â Stephen Dedalus is a prolix speaker, a drawing in scholar and scholar, knowledgeable in clerical history, especially in the Church's initial apostasies. However, for all his insight and relevant contentions, he shows little tendency for conviction. His contentions on ... ...9), yet that is actually what Bloom does - kiss her bum, the most mysterious and male/female part of her body. Â â â â â â â â â â â indeed, Molly's last considerations in Ulysses just underscore the absence of eros that has distressed Bloom all through the book. She starts to bleed (this grisly irritation of a thing (p. 642)) even as she considers attempting to restore sexual relations, and moves in her considerations to their tryst on Howth Hill - a similar meeting Bloom has reviewed so affectionately previously. However, similar to very a considerable lot of the glad events in Ulysses, this one is previously, dead and gone. To be sure, the book finishes in Molly's yes I said yes I will Yes. (p. 644), however the Yes is before, just another pitiful remark on Bloom's absence of adoration. Love is a relic of past times, dreams are debilitated fakes and cheats: agape, storge, philia, eros, the four loves, are melancholy.

Tuesday, May 26, 2020

Students Need More Samples of Essay About Nonverbal Communication in Schools

Students Need More Samples of Essay About Nonverbal Communication in SchoolsThe importance of completing samples of essay about nonverbal communication in schools is not something that is often discussed by educators or policymakers. In the United States, the need for more understanding of nonverbal communication in schools is routinely pushed aside because of other concerns.However, if educators begin to understand that nonverbal communication plays an important role in their education, they can address the issue. This may mean creating ways to increase the amount of nonverbal communication in schools. Parents should be encouraged to advocate for this so that children learn how to use the basic skills and common nonverbal communication patterns as early as possible.This will give students the ability to build an effective classroom environment so that they can focus on the essential skills and prevent many of the problems that have been noted by teachers. A sense of being valued by one's peers will increase the likelihood that students will succeed.The benefits of such learning will also help parents to identify with their children. For some families, the differences between an integrated learning environment and a solely one-to-one teaching style is relatively small.In other families, however, the integration of communication and learning environment will be enough to eliminate the need for teachers to use one-to-one teaching methods. This can only be accomplished if educators begin to examine their teaching methods.The benefits of increasing the amount of nonverbal communication in schools will also help students develop a sense of self worth and achievement, and this will lead to an overall improvement in academic performance. If students feel good about themselves, they will look forward to their school and will look forward to performing well.Thus, the integration of communication and learning can provide students with all of the social relationships and needs that are needed to learn effectively. This will give them the opportunity to succeed and to be happy in a variety of roles in society.

Saturday, May 16, 2020

Personalised Social Media Endorsements For Online Products

Recommendations and Referrals: these usually refer to personalised social media endorsements for online products. They help potential customers to know the referral value. Social recommendations include the information given by customers on what to read, see, buy, and so on; while referral programs involve some material or non-material rewards provided by sellers (Moe Trusov 2011). Ratings and Reviews: these indicate the original social commerce toolset used for customers to share their shopping and user experience. In a business view, these help the companies to integrate community features and customer feedback into their websites. In a customer based view, these help potential customers to reach more credible and useful information†¦show more content†¦3 3.oppotunities and risks Based on above statements, it is found that social commerce brings new opportunities for retailers compared with traditional business model. Compared with traditional business model, which emphases 4ps market mixes, social commerce is based on advanced information technologies such as e-commerce tools. Thus, social commerce naturally shares advantages of e-commerce, such as: overcoming geographical limitations, low costs, saving time, and so on (Spotswood Tapp 2013). Then, compared with e-commerce, social commerce emphasises communication and social interactions among users. Compared with e-commerce, social commerce also provide new opportunities for communication and interaction functions creates more ties between retailers and customers then e-commerce. On one hand, social commerce creates friendship ties between e-retailers and customers as offline social networks do. However, the nature of Internet means that social commerce will has more more partners online. It implies that e-retailers will be more socially. On the other hand, social commerce creates outgoing advice ties through sharing advice and knowledge. For example, e-retailers would build better reputation and brand image when they shared knowledge with peer sellers. Also, individuals who contribute information and

Wednesday, May 6, 2020

Questions On Academic Integrity Policy - 2400 Words

Student Number: Student Name: Lecturer’s Name: Unit Code: Unit Name: Assignment Title: Due Date: Date of Submission: Extension Details (if applicable): Word Length (excluding list of references): INTELLECTUAL PROPERTY STATEMENT By checking the box below: I certify that this assignment is my own work and is free from plagiarism. I understand that the assignment may be checked for plagiarism by electronic or other means and may be transferred and stored in a database for the purposes of data-matching to help detect plagiarism. The assignment has not previously been submitted for assessment in any other unit or to any other institution. I have read and understood Avondale s Academic Integrity Policy. ☠Agree Date: AVONDALE COLLEGE School of Ministry and Theology Assessment Evaluation Form Unit Total Percentage Student Outcomes Unsatisfactory Partially Satisfactory Satisfactory High Very High Comments 1 2 3 4 5 6 7 8 9 10 1. Sequenced, relevant content 2. Analysis , not merely description 3. Argument fully developed, cohesive and supported 4. Conclusion gives evidence of synthesis 5. Language is suitable and precise 6. Sentences and paragraphs are singular in focus 7. Use of sources gives evidence of critical thinking 8. Correct spelling and grammar 9. Adequate and balanced use of sources Correct format of referencingShow MoreRelatedEssay about The Importance of Academic Integrity1278 Words   |  6 Pagesthe resources you â€Å"borrowed† or quoted from the original author?   Will anyone know if you submit a friend’s research paper?   No one can see you taking an online test from your living room – should that change how you take a test?   Who is hurt by academic dishonesty? Who cares if you steal test answers, falsify experimental data, cheat on an exam, or download information from a web site and turn it in as your own work? 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Read MoreReflection Paper On Academic Integrity805 Words   |  4 PagesPrior to completing the Academic Integrity Program, I thought academic integrity was as simple â€Å"not cheating.† I considered it a policy solely implemented to ensure that students learned the material. To me, cheating was mostly plagiarism, or trying to pass off someone else’s work as your own. It was not until I completed the program that I began to understand the long-term effects of cheating on the peers, the professor, and the institution. Now, I understand that cheating affects not just me, butRead MoreCct 300B. Intermediate Accounting . Course Information1686 Words   |  7 PagesCCT 300B INTERMEDIATE ACCOUNTING Course Information and Policies Spring 2017 Instructor: Hyeesoo (Sally) Chung, Ph.D. Office: CBA-411 Phone: (562) 985-5908 Email: hyeesoo.chung@csulb.edu Office Hours: TTH,12pm – 1:30pm; or by appointment. Class: TTH, 10am – 11:50am, Section 03, Call #6682, CBA-227 TTH, 2pm – 3:50pm, Section 04, Call #6683, CBA-218 Course Description: Accounting theory including recording, valuation, and statement presentation of assets, liabilities, capital, and earningsRead MoreMountain Man Brewery1384 Words   |  6 Pagesyounger generation and female population. Expectations of Academic Integrity Unfortunately, over the last few years, I have occasionally discovered incidents where students violated standards of academic integrity – my standards, the College’s standards, and those of Colorado State University. When we engage in or accept such behavior, it demeans all of us and calls into question the integrity of your education. Therefore, all students in this class are being advisedRead MoreEssay On Cheating Infraction1595 Words   |  7 Pagesclass recitation where we must take five online quizzes to account for a final grade. 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Tuesday, May 5, 2020

Business Research Report Proposal Dependent Retail Business

Question: Describe about the Business Research Report Proposal for Dependent Retail Business. Answer: Introduction The growth factor of a retail business is dependent on the relationship between the company and their customers. It has proved to be a difficult task to hold the customer in this competitive market structure. There are many internal factors that affect the growth rate of fast food chains like KFC, McDonald and other restaurants and cafes. In order to capture large number of customers, these companies keep changing their services quality and invest a reasonable amount in the innovation of the process and products (Manning, 2015). In this scenario, KFC has introduced a new secret recipe called sander which is a combination of eleven different herbs and spices. Also, the fried chicken bucket of KFC had received a huge popularity among the global customers. A large supply chain and several distribution units make KFC as a strong competitor among the fast food industry. Irrespective of this fact, there are several religious and cultural factors that are affecting the consumption of KFC pr oducts. Research Topic The research topic is to understand the impact of the diversification in the customers choice on the consumption of the KFC products. Additionally, various aspects related to the research topic will be analysed and evaluated in this study. Research Aim and Objective According to the research topic, the concerned researcher will examine the aspects related to the competitive issue, struggles of the KFC in order to sustain in the fast food industry. There are certain objectives of this research study that the researcher needs to be addressed (Paulsen, Rogns Hersleth, 2015). To determine the rate of change of the customers choice in the fast food industry Consumption and demand of the fast food product in the global market scenario Diversification in the choice of the fast food with respect to KFSs product To evaluate the major key challenges in the brand position of KFC in foreign market Impact of cultural and religious factors on the management and marketing techniques of the KFC Research Questions There are certain imperative questions related to the research study that the researcher will able to answer based on the analysis and research work perform in this study (Paulsen, Rogns Hersleth, 2015). What are the major impacts of the culture and religion of the customer on the consumption of the KFCs products? What are the significant implications in the change of the customers choice on the management and marketing practices of KFC? What are the pivotal factors that would affect the sale ratio of KFC products? What are the essential ways in order to make a brand position in the foreign market intake of KFC products? Research Methodology and Technique There are various tools and methods that must be used by the concerned researcher in order to conduct a significant and effective research study. The research methodology provides a brief structural framework in order to make research more systematic and precise (Flick, 2015). There are several issues on the part of customers that create sizable impacts on the intake of the KFC products in the Muslim countries. Research Design Selection of a suitable research design is considered as an essential parameter in any research study. An appropriate research design provides a detail description and relevant aspects for the research stud which are required to complete the research study. There are three major research designs, which are selected by researchers for conduct ting he research study (Hillier, 2006). Descriptive research design explains the necessary information and data needed for research study. Also, it includes the collection of data rather than assumption and predictions. Exploratory research design provides the basis structure of the research based on the hypothecs and theoretical perspectives. A significant insight is obtained on the research topic. Explanatory research design used various ideas and facts from various sources in regards to conclude the research. The researcher will use the descriptive research design since it is more appropriate in terms of collecting the significant information and data and perceptive view of the research topic (Eriksson Kovalainen, 2015). Collection Method Researcher will use both the methods of collecting the data from different sources. Primary data Secondary data Primary data will be collected by the researcher using direct survey and interviews. While, the secondary data will be collected from several sources like literature, articles, books, websites and journals etc. The secondary data set includes the impact of behaviour and choice of the customer on the fast food with respect to KFC products. A brief explanation will be obtained by the concerned researcher with the help of secondary data set. This would help the researcher for the in depth understanding about the critical issues of the research topic. Additionally, the researcher will adopt both the techniques to analyse the data and evaluate the optimum research outcomes (Mackey Gass, 2015). Quantitative method Qualitative method Sampling There will be a survey for a targeted population which includes the respondent of various age grope. The researcher will chose a sample based on the age and religion distribution. The population within the age range of 18- 45 years Respondents of different religion Research Process Steps It includes seven steps which will be adopted by the research for complete the research cycle process (Hillier, 2006). Research Issue or Opportunity This step is essential to determine the exact issue or problem statement on which the concern researcher will conduct the research study. Literature Review It includes the past review and research procedure to frame the research problems and objectives. Literature review also provides the report on the consumers of KFC product globally and their expectations and perceptions about the product range of KFC. Formation of Research Model It involves the selection of a suitable method and technique for the research study. The selection of the correct method or procedure will be helpful to express the issue in the mathematical or statistical model. Selection of Research Design This step is considered imperative, because it will provide an estimate for the expenditure (time, cost, efforts) that will be incurred in the respective research study. Collection of Data and Information Both primary and secondary data will be collected as has been discussed above. Analysis of Collected Data The collected data and information will be analysed with the help of different statistical tools and techniques like SPSS, MS excel and other statistical methods. The analysed data will be expressed in terms of charts, tables, graphs etc (Hastie, Tibshirani Friedman,2001). Explanation of the Research Outcomes This includes the final research report based on the obtained result. This step involved the determination of the actual issue or opportunity related to the research topic. This step is important to examine the problem more specifically. Data Collection and Analysis Methods In order to implement any particular research design, it is essential to obtain sufficient and relevant data and information from scientific resources. Relevancy and accurate data will help the researcher to obtain accurate outcome from the research study. As discussed earlier, both primary and secondary data method will be adopted by the researcher to obtain sufficient data set (Taylor,Bogdan DeVault, 2015). In this research study, the secondary data and information will provide a theoretical and cultural view about the pattern and strategies of KFC. For the collection of the primary data, a targeted population is selected for the sample which is the consumer of the age range between 18 to 45 of different religion and culture. The researcher will receive different set of responses from different people, which will help the researcher to select number of variables for the further research analysis (Hillier, 2006). Researcher has selected Dandenongs KFC due to its central position in the Melbourne city in Australia. Researcher has specifically chosen this location for sampling, because it is situated in the centre of the Melbourne and most of the people are going in Dandenongs KFC for lunch and dinner, it was also found that the population of this area is of different religion and culture and various age. Direct interviews session will be organised with the targeted people of Dandenongs KFC. This activity will be performed under the qualitative analysis method and the selection of the specified area, people will be examined under quantitative method of data analysis. Also, various managerial level employees of KFC from distinctive area will also be interviewed for collecting the data. A brief discussion will also be conducted with the managers of the KFC of various locations in Melbourne in order to determine the challenges, expectations of the different customer and an interview will also cond uct to examine the action and response in some critical issue. These responses and data will be analysed with the help of MS excel or SPSS statistics tool to express the final outcome of the research. Expected Research Outcomes The basic outcome of the research study will provide better knowledge about the various factors to be considered by the American Company KFC while examining the various aspects, expectation of the customer of different age group and religion. It will also help to explain the critical issues about the lesser sale of KFC products in the market and the major steps that are needed to be taken by the management of the KFC in order to become a preferred joint for different cultures. This research study will evaluate the significant trends and expectation of the customer and major impact of culture in the customers preference in the product range of KFC, which direct affects the growth rate of KFC in this competitive market. References Flick, U, 2015.Introducing research methodology: A beginner's guide to doing a research project, Sage Publications, New York Eriksson, P Kovalainen, A 2015, Quantitative methods in business research, Sage Publications, London Hastie, T, Tibshirani, R Friedman, J 2001, The Elements of Statistical Learning, Springer Publications, New York Hillier, F 2006, Introduction to Operations Research, McGraw Hill Publications, New York Mackey, A Gass, SM 2015, Second language research: Methodology and design, Routledge Publications, London Manning, L., 2015, Determining value in the food supply chain. British Food Journal, Vol. 117, No 11, pp.2649-2663. Paulsen, MT, Rogns, GH and Hersleth, M 2015, Consumer perception of foodbeverage pairings: the influence of unity in variety and balance. International Journal of Gastronomy and Food Science, Vol. 2, No.2, pp.83-92. Taylor, SJ, Bogdan, R DeVault, M 2015, Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons, New York